Skip to main content

Rush Enterprises Inc \tx\ (RUSHA)

Green

Consumer Discretionary · As of 16 July 2026

Price chart — 52 weeks

RUSHA · 76.89 (last weekly close) SMA 10w SMA 40w
404550556065707580AugSepOctNovDec2026FebMarAprMayJunJul5.0MWeek of Jul 21, 2025 · O 50.67 · H 54.94 · L 50.41 · C 54.82 · Vol 1.9MWeek of Jul 28, 2025 · O 54.80 · H 55.97 · L 52.37 · C 53.55 · Vol 2.8MWeek of Aug 4, 2025 · O 53.82 · H 56.75 · L 53.48 · C 55.16 · Vol 1.6MWeek of Aug 11, 2025 · O 55.52 · H 59.16 · L 54.49 · C 56.37 · Vol 1.7MWeek of Aug 18, 2025 · O 56.49 · H 59.37 · L 55.26 · C 58.90 · Vol 1.6MWeek of Aug 25, 2025 · O 58.33 · H 59.00 · L 56.74 · C 57.40 · Vol 1.2MWeek of Sep 1, 2025 · O 56.68 · H 59.35 · L 56.32 · C 58.24 · Vol 989KWeek of Sep 8, 2025 · O 58.39 · H 58.39 · L 55.61 · C 55.66 · Vol 1.3MWeek of Sep 15, 2025 · O 55.75 · H 57.69 · L 55.31 · C 57.02 · Vol 2.7MWeek of Sep 22, 2025 · O 57.00 · H 58.73 · L 56.24 · C 56.30 · Vol 1.7MWeek of Sep 29, 2025 · O 56.75 · H 57.14 · L 51.40 · C 51.70 · Vol 3.0MWeek of Oct 6, 2025 · O 51.73 · H 52.02 · L 49.45 · C 50.35 · Vol 2.3MWeek of Oct 13, 2025 · O 50.80 · H 52.33 · L 50.01 · C 50.91 · Vol 1.8MWeek of Oct 20, 2025 · O 51.09 · H 51.80 · L 50.35 · C 50.61 · Vol 2.5MWeek of Oct 27, 2025 · O 50.81 · H 53.17 · L 48.63 · C 49.41 · Vol 3.5MWeek of Nov 3, 2025 · O 49.37 · H 49.79 · L 45.67 · C 48.81 · Vol 4.0MWeek of Nov 10, 2025 · O 49.04 · H 50.41 · L 47.13 · C 47.32 · Vol 4.4MWeek of Nov 17, 2025 · O 46.96 · H 51.31 · L 46.41 · C 50.93 · Vol 5.1MWeek of Nov 24, 2025 · O 50.86 · H 52.60 · L 50.50 · C 52.06 · Vol 1.9MWeek of Dec 1, 2025 · O 51.67 · H 55.35 · L 51.42 · C 54.92 · Vol 2.0MWeek of Dec 8, 2025 · O 55.07 · H 59.83 · L 53.89 · C 56.30 · Vol 2.7MWeek of Dec 15, 2025 · O 56.91 · H 58.11 · L 55.83 · C 56.56 · Vol 4.7MWeek of Dec 22, 2025 · O 56.40 · H 57.30 · L 55.51 · C 55.61 · Vol 969KWeek of Dec 29, 2025 · O 55.74 · H 56.17 · L 53.44 · C 54.09 · Vol 1.4MWeek of Jan 5, 2026 · O 53.87 · H 58.88 · L 53.87 · C 58.68 · Vol 2.2MWeek of Jan 12, 2026 · O 58.20 · H 61.94 · L 57.94 · C 61.53 · Vol 1.8MWeek of Jan 19, 2026 · O 61.44 · H 66.11 · L 60.94 · C 63.01 · Vol 1.9MWeek of Jan 26, 2026 · O 63.11 · H 64.73 · L 61.87 · C 64.19 · Vol 2.4MWeek of Feb 2, 2026 · O 63.81 · H 73.76 · L 63.81 · C 72.64 · Vol 2.9MWeek of Feb 9, 2026 · O 72.87 · H 74.19 · L 70.70 · C 71.61 · Vol 2.0MWeek of Feb 16, 2026 · O 71.85 · H 75.99 · L 69.68 · C 75.26 · Vol 3.4MWeek of Feb 23, 2026 · O 74.61 · H 75.02 · L 69.65 · C 70.97 · Vol 2.8MWeek of Mar 2, 2026 · O 70.22 · H 73.43 · L 65.44 · C 66.03 · Vol 2.4MWeek of Mar 9, 2026 · O 64.93 · H 65.75 · L 60.36 · C 61.75 · Vol 2.3MWeek of Mar 16, 2026 · O 61.87 · H 63.88 · L 61.47 · C 63.01 · Vol 2.9MWeek of Mar 23, 2026 · O 64.70 · H 67.83 · L 64.00 · C 66.08 · Vol 1.9MWeek of Mar 30, 2026 · O 66.58 · H 67.54 · L 64.20 · C 65.74 · Vol 1.9MWeek of Apr 6, 2026 · O 65.40 · H 71.93 · L 64.33 · C 71.15 · Vol 1.9MWeek of Apr 13, 2026 · O 70.65 · H 74.85 · L 69.05 · C 73.93 · Vol 1.8MWeek of Apr 20, 2026 · O 73.58 · H 76.45 · L 72.92 · C 74.92 · Vol 1.7MWeek of Apr 27, 2026 · O 75.45 · H 76.99 · L 71.58 · C 72.99 · Vol 2.7MWeek of May 4, 2026 · O 72.20 · H 72.99 · L 70.38 · C 72.31 · Vol 2.2MWeek of May 11, 2026 · O 72.59 · H 73.10 · L 68.64 · C 68.72 · Vol 2.0MWeek of May 18, 2026 · O 68.89 · H 70.43 · L 67.37 · C 68.89 · Vol 1.7MWeek of May 25, 2026 · O 69.17 · H 72.89 · L 68.96 · C 69.33 · Vol 1.8MWeek of Jun 1, 2026 · O 68.67 · H 68.67 · L 65.68 · C 67.02 · Vol 2.9MWeek of Jun 8, 2026 · O 67.18 · H 70.19 · L 67.15 · C 69.98 · Vol 2.6MWeek of Jun 15, 2026 · O 70.64 · H 71.58 · L 67.33 · C 70.11 · Vol 2.4MWeek of Jun 22, 2026 · O 70.06 · H 74.92 · L 68.35 · C 72.78 · Vol 4.2MWeek of Jun 29, 2026 · O 71.85 · H 73.26 · L 70.43 · C 73.16 · Vol 2.3MWeek of Jul 6, 2026 · O 72.96 · H 75.89 · L 70.88 · C 75.48 · Vol 1.8MWeek of Jul 13, 2026 · O 75.51 · H 80.17 · L 74.44 · C 76.89 · Vol 2.6M76.89
Weekly candles over the last 52 weeks, split-adjusted, with 10- and 40-week moving averages; trading volume along the bottom. As of Jul 13, 2026.

OakBag’s model puts the fair value of Rush Enterprises Inc \tx\ (RUSHA) at about $108.40, against a recent price of $79.14 — a margin of safety of +29%. On that basis the traffic light is set so it looks undervalued. The estimate blends up to 4 independent valuation methods and is benchmarked against other Consumer Discretionary names. It is a model estimate for research, not a price target or a recommendation.

Fair value vs. price

Current price
$79.14
Estimated fair value
$108.40
Margin of safety
+29%
−50%0+50%

How the fair value is built

Peer P/E$95.95
Peer EV/EBITDA$142.47
ML-justified$120.86
Cash-flow DCF$63.79
Graham number$39.62

How is this computed?

Knock-out safety checks passed

  • Bankruptcy risk (Altman Z″)
  • Negative equity
  • Excessive leverage
  • Illiquid
  • Penny / micro-cap
  • Stale fundamentals
Piotroski F-score
6 / 9
Beneish M-score
-3.12

Quality & factor profile

Value +0.44
Quality +0.34
Profitability -0.34
Momentum +0.53
Growth -0.65
Low volatility +0.72

See the full analysis

Create a free OakBag account to unlock every valuation method, price history, watchlists and email alerts for RUSHA and 1,850+ other stocks.

No credit card · just an email

Frequently asked questions

Is Rush Enterprises \tx\ (RUSHA) undervalued?

On OakBag’s model, Rush Enterprises Inc \tx\ looks undervalued: the estimated fair value is $108.40 versus a recent price of $79.14, a margin of safety of +29%. This is a model estimate, not investment advice.

What is RUSHA’s fair value estimate?

OakBag estimates Rush Enterprises Inc \tx\’s fair value at about $108.40, blending up to 4 methods — peer P/E, price-to-book, peer EV/EBITDA, a machine-learning valuation and a cash-flow DCF — clipped to a sensible band and taken at the median.

What is margin of safety?

Margin of safety is how far below the estimated fair value the price sits: (fair value − price) ÷ fair value. Here it is +29%. A positive number means the model sees the stock as cheap; OakBag only turns a stock green above +15%.

Does a green verdict mean I should buy RUSHA?

No. OakBag is an educational and research tool, not investment advice. The traffic light is an automated model output based on third-party data that may be delayed or inaccurate. Always do your own research.

Other Consumer Discretionary stocks

An educational and research tool — not investment advice. OakBag is an educational and research tool, not investment advice. Scores and rankings are automated model outputs based on third-party data and may be inaccurate or delayed. Nothing here is a recommendation to buy or sell any security. Investing involves risk, including possible loss of principal.