Roku, Inc (ROKU)
Red 📈 GrowthCommunication Services · As of 17 July 2026
Price chart — 52 weeks
OakBag’s model puts the fair value of Roku, Inc (ROKU) at about $64.99, against a recent price of $144.43 — a margin of safety of ≤ -122%. On that basis the traffic light is set so it looks expensive or risky. The estimate blends up to 2 independent valuation methods and is benchmarked against other Communication Services names. It is a model estimate for research, not a price target or a recommendation.
Fair value vs. price
- Current price
- $144.43
- Estimated fair value
- $64.99
- Margin of safety
- ≤ -122%
- Growth fair value
- $96.57
- Margin of safety (growth)
- -50%
How the fair value is built
Why not green?
- The company is running an operating loss, so the screen will not flag a money-losing business as a buy.
- Every valuation method came in far below the price and was raised to the model's outlier floor — the fair value shown is that floor, and the model's true estimate is even lower. Read the margin of safety as “−122% or worse”.
Knock-out safety checks passed
- Bankruptcy risk (Altman Z″)
- Negative equity
- Excessive leverage
- Illiquid
- Penny / micro-cap
- Stale fundamentals
- Piotroski F-score
- 7 / 9
- Altman Z-score
- 7.12
- Beneish M-score
- -2.78
Quality & factor profile
See the full analysis
Create a free OakBag account to unlock every valuation method, price history, watchlists and email alerts for ROKU and 1,850+ other stocks.
No credit card · just an email
Frequently asked questions
Is Roku (ROKU) undervalued?
On OakBag’s model, Roku, Inc looks expensive or risky: the estimated fair value is $64.99 versus a recent price of $144.43, a margin of safety of ≤ -122%. This is a model estimate, not investment advice.
What is ROKU’s fair value estimate?
OakBag estimates Roku, Inc’s fair value at about $64.99, blending up to 2 methods — peer P/E, price-to-book, peer EV/EBITDA, a machine-learning valuation and a cash-flow DCF — clipped to a sensible band and taken at the median.
What is margin of safety?
Margin of safety is how far below the estimated fair value the price sits: (fair value − price) ÷ fair value. Here it is ≤ -122%. A positive number means the model sees the stock as cheap; OakBag only turns a stock green above +15%.
Does a green verdict mean I should buy ROKU?
No. OakBag is an educational and research tool, not investment advice. The traffic light is an automated model output based on third-party data that may be delayed or inaccurate. Always do your own research.
Other Communication Services stocks
An educational and research tool — not investment advice. OakBag is an educational and research tool, not investment advice. Scores and rankings are automated model outputs based on third-party data and may be inaccurate or delayed. Nothing here is a recommendation to buy or sell any security. Investing involves risk, including possible loss of principal.