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Kroger Co (KR)

Green

Consumer Discretionary · As of 17 July 2026

Price chart — 52 weeks

KR · 58.82 (last weekly close) SMA 10w SMA 40w
505560657075AugSepOctNovDec2026FebMarAprMayJunJul50.0MWeek of Jul 21, 2025 · O 71.39 · H 73.45 · L 71.30 · C 71.46 · Vol 28.0MWeek of Jul 28, 2025 · O 71.39 · H 71.69 · L 68.69 · C 71.36 · Vol 36.0MWeek of Aug 4, 2025 · O 71.31 · H 74.69 · L 71.07 · C 74.24 · Vol 29.5MWeek of Aug 11, 2025 · O 74.38 · H 74.90 · L 68.38 · C 69.69 · Vol 38.4MWeek of Aug 18, 2025 · O 69.88 · H 71.90 · L 68.82 · C 69.56 · Vol 31.8MWeek of Aug 25, 2025 · O 69.66 · H 70.47 · L 66.76 · C 67.84 · Vol 32.2MWeek of Sep 1, 2025 · O 68.14 · H 68.98 · L 67.17 · C 67.75 · Vol 25.3MWeek of Sep 8, 2025 · O 67.74 · H 69.89 · L 66.15 · C 68.29 · Vol 49.3MWeek of Sep 15, 2025 · O 68.29 · H 69.09 · L 64.89 · C 65.58 · Vol 54.3MWeek of Sep 22, 2025 · O 65.58 · H 66.50 · L 64.37 · C 65.46 · Vol 36.0MWeek of Sep 29, 2025 · O 65.43 · H 67.46 · L 65.03 · C 66.30 · Vol 30.0MWeek of Oct 6, 2025 · O 65.99 · H 68.78 · L 64.52 · C 67.78 · Vol 34.4MWeek of Oct 13, 2025 · O 66.89 · H 69.81 · L 65.75 · C 68.99 · Vol 29.0MWeek of Oct 20, 2025 · O 69.00 · H 69.40 · L 66.91 · C 67.11 · Vol 27.9MWeek of Oct 27, 2025 · O 66.82 · H 68.23 · L 62.94 · C 63.63 · Vol 33.8MWeek of Nov 3, 2025 · O 63.40 · H 65.08 · L 62.59 · C 64.91 · Vol 33.6MWeek of Nov 10, 2025 · O 64.55 · H 66.92 · L 63.84 · C 66.71 · Vol 25.2MWeek of Nov 17, 2025 · O 66.72 · H 68.36 · L 64.86 · C 66.06 · Vol 33.6MWeek of Nov 24, 2025 · O 66.06 · H 67.55 · L 64.26 · C 67.28 · Vol 22.1MWeek of Dec 1, 2025 · O 67.28 · H 67.99 · L 60.96 · C 62.71 · Vol 52.8MWeek of Dec 8, 2025 · O 62.49 · H 64.14 · L 61.20 · C 63.19 · Vol 34.1MWeek of Dec 15, 2025 · O 63.09 · H 63.90 · L 61.97 · C 62.41 · Vol 36.3MWeek of Dec 22, 2025 · O 62.00 · H 63.63 · L 61.71 · C 63.25 · Vol 14.0MWeek of Dec 29, 2025 · O 63.12 · H 63.46 · L 62.11 · C 62.96 · Vol 17.5MWeek of Jan 5, 2026 · O 62.41 · H 62.63 · L 58.60 · C 59.51 · Vol 40.8MWeek of Jan 12, 2026 · O 59.77 · H 63.63 · L 59.70 · C 63.19 · Vol 34.1MWeek of Jan 19, 2026 · O 63.11 · H 64.30 · L 61.86 · C 64.25 · Vol 26.2MWeek of Jan 26, 2026 · O 64.79 · H 65.18 · L 61.02 · C 62.85 · Vol 31.1MWeek of Feb 2, 2026 · O 63.02 · H 67.66 · L 61.71 · C 67.50 · Vol 33.6MWeek of Feb 9, 2026 · O 71.25 · H 73.18 · L 67.44 · C 71.25 · Vol 44.5MWeek of Feb 16, 2026 · O 71.50 · H 72.20 · L 66.14 · C 66.36 · Vol 21.1MWeek of Feb 23, 2026 · O 66.20 · H 69.81 · L 66.04 · C 68.24 · Vol 29.5MWeek of Mar 2, 2026 · O 68.12 · H 74.85 · L 67.18 · C 74.11 · Vol 44.6MWeek of Mar 9, 2026 · O 73.59 · H 76.58 · L 71.36 · C 75.60 · Vol 37.8MWeek of Mar 16, 2026 · O 75.44 · H 75.50 · L 72.75 · C 73.20 · Vol 42.7MWeek of Mar 23, 2026 · O 73.03 · H 73.94 · L 69.96 · C 73.22 · Vol 31.3MWeek of Mar 30, 2026 · O 73.10 · H 74.45 · L 69.76 · C 72.35 · Vol 21.9MWeek of Apr 6, 2026 · O 72.75 · H 73.89 · L 67.32 · C 67.99 · Vol 24.3MWeek of Apr 13, 2026 · O 68.53 · H 68.77 · L 65.65 · C 68.19 · Vol 23.2MWeek of Apr 20, 2026 · O 68.55 · H 69.32 · L 66.82 · C 67.23 · Vol 21.5MWeek of Apr 27, 2026 · O 67.17 · H 68.49 · L 65.62 · C 67.77 · Vol 25.0MWeek of May 4, 2026 · O 67.43 · H 68.07 · L 65.18 · C 65.64 · Vol 19.5MWeek of May 11, 2026 · O 65.79 · H 67.48 · L 64.04 · C 66.02 · Vol 27.7MWeek of May 18, 2026 · O 66.14 · H 71.71 · L 65.25 · C 67.25 · Vol 31.3MWeek of May 25, 2026 · O 66.20 · H 66.43 · L 61.73 · C 62.15 · Vol 34.5MWeek of Jun 1, 2026 · O 62.60 · H 64.20 · L 61.01 · C 63.57 · Vol 39.6MWeek of Jun 8, 2026 · O 62.75 · H 65.04 · L 62.10 · C 64.71 · Vol 37.4MWeek of Jun 15, 2026 · O 63.82 · H 64.98 · L 56.32 · C 56.61 · Vol 54.4MWeek of Jun 22, 2026 · O 56.55 · H 59.45 · L 55.60 · C 57.73 · Vol 50.7MWeek of Jun 29, 2026 · O 57.35 · H 58.25 · L 54.15 · C 58.22 · Vol 29.7MWeek of Jul 6, 2026 · O 58.13 · H 61.28 · L 57.16 · C 60.54 · Vol 49.9MWeek of Jul 13, 2026 · O 61.07 · H 61.18 · L 56.28 · C 58.82 · Vol 39.9M58.82
Weekly candles over the last 52 weeks, split-adjusted, with 10- and 40-week moving averages; trading volume along the bottom. As of Jul 13, 2026.

OakBag’s model puts the fair value of Kroger Co (KR) at about $109.86, against a recent price of $58.82 — a margin of safety of +46%. On that basis the traffic light is set so it looks undervalued. The estimate blends up to 4 independent valuation methods and is benchmarked against other Consumer Discretionary names. It is a model estimate for research, not a price target or a recommendation.

Fair value vs. price

Current price
$58.82
Estimated fair value
$109.86
Margin of safety
+46%
−50%0+50%

How the fair value is built

Peer P/E$51.57
Peer EV/EBITDA$129.40
ML-justified$111.23
Cash-flow DCF$108.49
Graham number$14.10

How is this computed?

Knock-out safety checks passed

  • Bankruptcy risk (Altman Z″)
  • Negative equity
  • Excessive leverage
  • Illiquid
  • Penny / micro-cap
  • Stale fundamentals
Piotroski F-score
5 / 9
Altman Z-score
5.08
Beneish M-score
-3.05

Quality & factor profile

Value +0.55
Quality +0.65
Profitability +0.19
Momentum -0.41
Growth -0.78
Low volatility +0.87

Retail attention

Attention
71 / 100
Mentions today
1
Spike vs. 24h ago
Vs. typical level
-0.4σ

See the full analysis

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Frequently asked questions

Is Kroger (KR) undervalued?

On OakBag’s model, Kroger Co looks undervalued: the estimated fair value is $109.86 versus a recent price of $58.82, a margin of safety of +46%. This is a model estimate, not investment advice.

What is KR’s fair value estimate?

OakBag estimates Kroger Co’s fair value at about $109.86, blending up to 4 methods — peer P/E, price-to-book, peer EV/EBITDA, a machine-learning valuation and a cash-flow DCF — clipped to a sensible band and taken at the median.

What is margin of safety?

Margin of safety is how far below the estimated fair value the price sits: (fair value − price) ÷ fair value. Here it is +46%. A positive number means the model sees the stock as cheap; OakBag only turns a stock green above +15%.

Does a green verdict mean I should buy KR?

No. OakBag is an educational and research tool, not investment advice. The traffic light is an automated model output based on third-party data that may be delayed or inaccurate. Always do your own research.

Other Consumer Discretionary stocks

An educational and research tool — not investment advice. OakBag is an educational and research tool, not investment advice. Scores and rankings are automated model outputs based on third-party data and may be inaccurate or delayed. Nothing here is a recommendation to buy or sell any security. Investing involves risk, including possible loss of principal.